Balenciaga

BFRND ONLINE LEAFLET

This Balenciaga Music product contains a Near Field Communication (NFC) chip placed by Balenciaga (a French “société par actions simplifiée” located at 16-18 rue Vaneau, Paris 75007, France) that is included in the pass. Hover a smartphone near the chip to access an exclusive game developed by Balenciaga.

Balenciaga disclaims all liability in the event of consumer non-compliance with the care and handling instructions set forth above or any improper use. Please contact Balenciaga customer service for additional information or assistance.

Directions

Preliminary instructions: Make sure your smartphone is compatible with NFC technology (most phones working under Android and Apple iPhone 6 and newer are compatible), that your phone has a working internet connection, and that the NFC contact option is enabled.

  1. You may need to remove your phone’s case to allow a signal between it and the NFC chip. You do not need to open the phone’s camera app or any other apps.
  2. Move your phone’s camera lens near the Tap Your Phone Here mention on the BFRND pass. If it does not immediately register, try touching the lens to the tag or moving the phone from side to side and in small circles in each direction. Note: It may take a few seconds for your phone to process the NFC information.
  3. A banner should appear at the top of your phone’s screen. Tap the banner to open the link.

Product Care

Follow the instructions as described on the product’s care label.

Privacy

When you tap the NFC tag, some of your personal information (in particular your IP address) may be processed by our service provider, located in the European Union, who provides us with such technology. We have required this partner to implement safeguards to protect the confidentiality and security of your personal information. By tapping the NFC tag, you agree to your personal information being used in accordance with the above and our Privacy Policy.

You may generally ask us to deactivate the NFC tag of your item in our official stores.
For further information regarding our privacy practices and your rights, please refer to our Privacy Policy on balenciaga.com or contact us at privacy@balenciaga.com.